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Product
Roam
Cliente
Roam Travel
Año
2024
Papel
Creative direction
Servicios
Product launch, Photo direction, Digital
Launch campaign for a hard-shell carry-on: ribbed shell, close crops and a website that feels like the case in your hand.
Approach
The ribbing became the graphic system. We shot tight on handles, wheels and edges, so the details sell the trip before it starts.
